Evaluation Question 4

Evaluation Question 2: How effective is the combination of my main product and ancillary products?

                                                 Evaluation Question 2

The role of a film distributor is very important. The film distributor can play a huge factor in a film's success.
Distributors control the marketing and circulation of movies in theatres and also home viewing (DVD, pay-per-view, television rights, etc.). Ultimately the film itself is the biggest factor in whether or not a film is successful, but the distribution is nearly as important.
Distributors decide how much the film should be advertised (TV commercials, internet, magazine, posters, trailers, special promos, etc.) - this is crucial for the film because it gets the word out there and gets people interested in it. The distributor usually arranges industry screenings for exhibitors, and uses other marketing techniques that will make the exhibitor believe they will profit financially by showing the film.

They also decide how many theatres in the film will show in and for how long, thus how much money it can be allowed to make during its theatrical run. Distributors ensure their physical delivery to the theater by the opening day, monitor exhibitors to make sure the film is in fact shown in the particular theatre with the minimum number of seats and show times, and ensure the prints' return to the distributor's office or other storage resource also on the contract-based return date.
Film distributors are even more important for small, independent films because they are less known and usually dont contain the big name stars that studio pictures do therefore it is crucial for the word to get out on them. This is why film festivals like Sundance are so important because that is where these films are bought by distributors.

We decided to certificate the film 15 because although its not really scary, there is some gory elements which we thought would only be suitable for persons over the age of 15. 

I decided to use all three main character form the trailer on the poster because this automatically lets people know that theyre going to be the three main characters and its also an introduciton to the characters. People usually see posters before they see trailers so theyre already aware of the character isn the film. The cracked effect on thir skin also lets audience know that something bad is going to happen to these three girls and theyre going to be broken down. I stuck with the typical horror convetions by usuing the typical horror colours; Black and red. These colours add tension and effect to the poster which is what I wanted. The font of the title looks quite horrorish and eerie so thats why I decided to use this particular font. 

I didnt really get inspiration from other existing horror posters. I wanted to create the cracked affect on the models faces because i wanted to show that somehow the characters are going to be cracked and broken down so i used a tutorial on YouTube to learn how to create that cracked effect.   

Evaluation question 1

Evaluation question 3: What have you learnt from your audience feedback?

Evaluation Question 3 

Audience feedback is very important when it comes to producing an ad campaign for a film. through audeicne feedback, the creators and promoters of the film, will find their target audience based on the genre of the film, content of the film etc and focus their advertisement on them because they know that there is no point wasting their time and money advertising to people who arnt going to be interested in the film. The woman in black for example, didnt target just a particular audience and instead, targeted a broad audience through every advertisement way possible. They advertised the film through tv adverts, various trailers of the films, youtube, social networking sites, radio adverts, interviews, bus stop posters, billboards etc but mainly, they used the star of the film to advertise... Daniel Radcliffe is one of the biggest actors in the world, so they used this to their advantage and sent him to do every interview to promote the film. Radcliffe himself has a very large fan base, so the creators of the film knew that this will give the film a bigger and broader audience.

We used various ways of collecting audience feedback through research and other techniques such as questionnaires, surveys etc we found that distributing surveys and questionnaires we the best ways to gathered a broader range of audience feedback as you can create multiple and send them easily to people in a short amount of time and also, by doing this, youre not targeting a specific audeince so a wider range of people will answer. This is what also helps you find your target audience. From our feedback, we found that people would infact a psychological horror, which is what our genre of film is, and that they would go to the cinema to watch it. The demographics of our audience is mostly males aged 17+ and are fans of horror films.

We recieved both positive and negative feedback for our media products. after a class viewing, we found that our trailer recieved mostly positive feedback and overall people liked it and said that they would go an watch it in the cinema. They also said that our trailer follows typical horror conventions, which is something we took into consideration whilst creating the trailer for Placebo. The only slightly negative feedback we got from viewers, was that the trailer seemed quite long. We took this into consideration and whilst editing, added and took away certian scenes to speed the trailer up a bit to make it seem not so slow and long. My movie poster had overall goodfeed back about editing and photography, but there was so comments about the font used for the title.

Feedback was very important when it came to improving our work. If we hadnt recieved the audience feedback saying the trailer seemed quite slow paced, we wouldnt have known to correct it and imorove it overall.

Final Poster and Magazine Cover

Final Poster

Final Magazine Cover

Magazine Influence

How Research Has Impacted Our Ideas